6 Easy Steps to Win at Data Governance
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About this course6 Easy Steps to Win at Data Governance e-Book
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Who this course is designed to help
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The basics of data in your organisationWhat is data and why care for it?7 Topics
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Why data mattersWhat "data-driven" means and how to use it to excite stakeholders6 Topics|1 Quiz
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Why your organisation struggles to become data-driven
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What does bad data look like, and how do you find it?How to identify bad data and identify its risks and costs3 Topics|2 Quizzes
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How to fix bad data with good governanceDefining what good data means
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The importance of business process data touch points
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What is governance anyway?
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Where governance and data collide
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Kicking off your data governance initiativeData Governance explained - 6 easy steps to win at data governance6 Topics|1 Quiz
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What are the basic features of a Data Governance Framework?8 Topics|1 Quiz
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Common Data Governance Misconceptions
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Why are you kicking data governance off in your firm?
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Data Governance vs Data Management
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Choosing a Data Governance Framework - Cognopia vs DAMA vs DCAM
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Establishing Data Governance is a lot like trying to win the World Cup
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Data Governance vs Data Quality
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What common errors should you avoid when setting up a Data Governance Framework?
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Data Governance is NOT a project
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Common Data Governance Misconceptions
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Five critical data governance deliverables
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How to Implement Data Governance in your firmLet's start Governing Data - the Cognopia Methodology14 Topics
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Establish the Scope of Data Governance
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Evaluate your environment
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Choosing your Operating Model
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Translate Data Governance Principles into Practice
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Building the Data Governance Team - an overview
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The Data Owner
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The Business Data Steward
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The Technical Data Steward
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The Data Custodian
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Organising the Data Governance Roles
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Define your Data Governance Forums
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Communicating the change
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Understand end user's data struggles to create better communications
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Sustain and Improve
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Establish the Scope of Data Governance
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Data Governance case studies - winning with data governance9 ways data leaders are winning with Data Governance1 Quiz
Transactional data introduction
Transactional data, why is it important?
Transactional data describes the events that occur in our day-to-day interactions. If our master data is describing the relationships that we have and the key business entities that we’re doing business with, it then helps us to understand and interpret the transactions that those relationships conduct with us.
For example, let’s start to look at a sales transaction. We need to capture the information about that and append it to each customer that’s purchased something from us. Obviously, it’s imperative that we get the transactional data correct in our organisation, otherwise,
- We can’t actually facilitate the various different orders that are happening
- We can’t keep accurate books and records which hinders us from reporting financial returns and things of that nature
- Other departments have business processes that relies on the transactional data so it has to be accurate

So making sure that all of our transactional data is top-notch is one of the easiest ways to ensure we have high operational efficiency, we have low costs and we have a lower risk of things like customer dissatisfaction from failed transactions and failed deliveries, etc. All these can be prevented.
What everyone’s talking about
Now, one other reason why you want high-quality transactional data is because you can start to mine that data for insights into customer behaviour. And this is where some of the later concepts around big data might come in. But you think of organizations like Amazon that see such huge amounts of transactional data, different purchases, purchase patterns and behaviours, and then they’re able to use that to drive up revenues by saying customers who bought that also purchased X or Y. So you can use this to drive up cross-selling in your organization.

Thanks to Mcdonald’s keeping track of my purchases, I don’t have to tattoo on my arm a receipt that describes which outlet I always frequent and what I tend to order..
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Checkout now!Mcdonald's annual report - https://corporate.mcdonalds.com/corpmcd/investors/financial-information.html