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Build Your Data Governance Career

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  1. About this course

    6 Easy Steps to Win at Data Governance e-Book
  2. Who this course is designed to help
  3. The basics of data in your organisation
    What is data and why care for it?
    7 Topics
  4. Why data matters
    What "data-driven" means and how to use it to excite stakeholders
    6 Topics
    1 Quiz
  5. Why your organisation struggles to become data-driven
  6. What does bad data look like, and how do you find it?
    How to identify bad data and identify its risks and costs
    3 Topics
    2 Quizzes
  7. How to fix bad data with good governance
    Defining what good data means
  8. The importance of business process data touch points
  9. What is governance anyway?
  10. Where governance and data collide
  11. Kicking off your data governance initiative
    Data Governance explained - 6 easy steps to win at data governance
    6 Topics
    1 Quiz
  12. What are the basic features of a Data Governance Framework?
    8 Topics
    1 Quiz
  13. Five critical data governance deliverables
  14. How to Implement Data Governance in your firm
    Let's start Governing Data - the Cognopia Methodology
    14 Topics
  15. Data Governance case studies - winning with data governance
    9 ways data leaders are winning with Data Governance
    1 Quiz
Lesson Progress
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So, what have we learned from this story?

First, you can use data to find ways to wow your customers. You can build loyalty and trust, and that data does not have to be highly structured or even be created inside your own 4 walls.

Second, you need a strategy if you want to use data to drive corporate performance.

What works for Hyatt works because it fits their brand and addresses a challenge their business faces. Your data strategy needs to spell out where and how high-quality data will add value for your enterprise.

Last, you need to execute that plan – Hyatt can only do this because they’ve built strong integration between operational teams, procedures, & CRM systems that translates the social data into in-house data and action. The result is delivering delight to me as a customer. Break down the silos in your business to provide a harmonised, happy experience for customers, staff, partners and any other stakeholder that counts in your success.

Remember, the smallest details can have the biggest impact.

Neil Burge, Happy Hyatt customer

How can you drive better performance for your firm using data? Which small details in data might make a big difference to your customers, employees or partners?

Stop struggling, start succeeding

learn the 6 easy steps to Data Governance Success

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