Fail-Proof Data Valuation Techniques: Monetise your Information Assets

Why bother putting a dollar value on data? In our 2021 research, we found that every single respondent agreed with the statement that "data is an enterprise asset". However, a large proportion of firms were only viewing data in terms of the costs to store or purchase it. Imagine a business where their financial reports only ever displayed their costs:

You'd have a list of inventory, materials and property that had been purchased by no revenue to show for it
There'd be a large line-item for staff salaries, but you wouldn't have any sales
Even if they disposed of these assets, they wouldn't record any value from doing so

No one would invest in such a firm. And no one will invest in your data project if you keep reporting it as yet another cost. Let's change that. Let's start to place a dollar value on the work we're doing and really treat data as an enterprise asset.

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Now you know what great data looks like and how it’s going to drive great business results, you need money to get your program off the ground. The best-laid plans go to waste unless they’re executed against, and to get moving you need money. This course will show you how to get it.

In our 2021 research, 100% of respondents believe that data is an enterprise asset. Yet even out of those that said “data is a driver of competitive differentiation”, only 1 in 5 were able to put both hard and soft dollar values on their data.

A full 35% of our respondents said “data value is only ever considered in terms of costs”. Another 28% had just thought about this on some projects. And 12% more just had basic ROI templates and business cases. That means 3 in every 4 data projects are relying on hope when they go for funding. We’ll teach you how to build fail-proof data valuations that demand budgets.

54% of firms state that their senior stakeholders are either not interested or poorly engaged in data activities. When we look only at the companies that place the least value on their data, this figure rises to 73%.

When you fail to link the value of data to the initiatives in your business, senior stakeholders walk

This course will change that. We’ll help you pack your business case with measurable data valuations that drive up engagement. We’ll show you how to link business value to data maturity. And we’ll help you prioritise the projects in your business that will deliver the biggest bang-for-your-buck.

Fail-Proof Data Valuation Techniques: Monetise your Information Assets

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