Now you know what great data looks like and how it’s going to drive great business results, you need money to get your program off the ground. The best-laid plans go to waste unless they’re executed against, and to get moving you need money. This course will show you how to get it.
In our 2021 research, 100% of respondents believe that data is an enterprise asset. Yet even out of those that said “data is a driver of competitive differentiation”, only 1 in 5 were able to put both hard and soft dollar values on their data.
A full 35% of our respondents said “data value is only ever considered in terms of costs”. Another 28% had just thought about this on some projects. And 12% more just had basic ROI templates and business cases. That means 3 in every 4 data projects are relying on hope when they go for funding. We’ll teach you how to build fail-proof data valuations that demand budgets.
54% of firms state that their senior stakeholders are either not interested or poorly engaged in data activities. When we look only at the companies that place the least value on their data, this figure rises to 73%.
- When you fail to link the value of data to the initiatives in your business, senior stakeholders walk
This course will change that. We’ll help you pack your business case with measurable data valuations that drive up engagement. We’ll show you how to link business value to data maturity. And we’ll help you prioritise the projects in your business that will deliver the biggest bang-for-your-buck.
Strap in and learn how to place tangible value on your enterprise data assets…